Analytics & Reporting

Reporting turns attribution data into decisions on growth, budget, and risk.

Core Dashboards to Monitor

• Program overview: clicks, conversions, revenue, and commission liability.
• Affiliate performance: top contributors and quality trends.
• Campaign performance: ROI by campaign, offer, and timeframe.

Metrics That Matter Most

• Conversion rate by campaign and channel.
• Approved versus pending earnings ratio.
• Refund-adjusted net attributed revenue.
• Payout liability and payout completion rate.

Reporting Cadence

• Weekly: performance and anomaly review.
• Monthly: reconciliation and payout readiness.
• Quarterly: commission model and campaign strategy review.

Export and BI Guidance

• Export transaction-level data for finance reconciliation.
• Include affiliate, order, campaign, and status identifiers.
• Keep timestamp and currency handling consistent across systems.

Action Triggers

• High clicks and low conversions: review landing pages and creative quality.
• High refund rates: investigate affiliate quality and traffic source.
• Rising payout liability: verify reserve and payout cadence settings.