Coupon & Discount Integration

Coupon attribution is one of the most reliable methods for affiliate credit, especially when shoppers change devices.

Why Use Coupon Attribution

• Improves attribution coverage when cookies are unavailable.
• Gives affiliates an easy-to-share promotion mechanism.
• Supports campaign-specific performance analysis.

Recommended Coupon Models

• Per-affiliate persistent code for evergreen promotion.
• Campaign-specific code for seasonal promotions.
• Time-limited code for tactical launches.

Setup Workflow

1. Create coupon templates and naming conventions.
2. Map each coupon to an affiliate or campaign.
3. Define attribution precedence for link-plus-coupon scenarios.
4. Validate totals with test checkouts.

Attribution Rule Considerations

• Decide whether coupon overrides link attribution.
• Define commission on pre-discount or post-discount amount.
• Set behavior for stacked discount scenarios.

Monitoring and Abuse Prevention

• Alert on unusual coupon redemption spikes.
• Review code sharing behavior for policy abuse.
• Rotate or retire compromised coupon codes.

Reporting and Reconciliation

• Include coupon code in conversion exports.
• Track coupon-based versus link-based conversion share.
• Reconcile refunds and reversals against coupon-attributed earnings.