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Email notifications & branding

Consistent communication builds affiliate trust and reduces support load.

Branding Basics

  • Keep logo, color palette, and tone consistent across portal and email.
  • Use clear sender identity so affiliates recognize official messages.
  • Include support contact information in transactional templates.

High-Impact Templates

  • Invite and onboarding email.
  • Login or magic link email.
  • Earnings and payout status notifications.
  • Dispute status updates.
  • Monthly performance summary.

Template Quality Guidelines

  • Keep subject lines clear and specific.
  • Personalize with affiliate and campaign context.
  • Include required compliance and disclosure language.
  • Keep calls to action direct and singular.

Deliverability Checklist

  • Configure domain authentication records.
  • Monitor bounce and spam rates.
  • Send plain-text alternatives where possible.
  • Test templates on desktop and mobile clients.

Localization and Accessibility

  • Support preferred language where practical.
  • Use readable typography and contrast.
  • Keep message structure scannable for quick action.