Email notifications & branding
Consistent communication builds affiliate trust and reduces support load.
Branding Basics
- Keep logo, color palette, and tone consistent across portal and email.
- Use clear sender identity so affiliates recognize official messages.
- Include support contact information in transactional templates.
High-Impact Templates
- Invite and onboarding email.
- Login or magic link email.
- Earnings and payout status notifications.
- Dispute status updates.
- Monthly performance summary.
Template Quality Guidelines
- Keep subject lines clear and specific.
- Personalize with affiliate and campaign context.
- Include required compliance and disclosure language.
- Keep calls to action direct and singular.
Deliverability Checklist
- Configure domain authentication records.
- Monitor bounce and spam rates.
- Send plain-text alternatives where possible.
- Test templates on desktop and mobile clients.
Localization and Accessibility
- Support preferred language where practical.
- Use readable typography and contrast.
- Keep message structure scannable for quick action.