Multi-store considerations

If you manage multiple Shopify storefronts, define ownership and data boundaries early.

Deployment Models

Store-Isolated Model

• Separate affiliate pools per store.
• Separate campaigns, payouts, and reporting.
• Simplest for legal and accounting separation.

Centralized Multi-Store Model

• Shared affiliate identity across stores.
• Cross-store performance reporting.
• Unified payout operations where policy allows.

Design Decisions to Make Early

• Identity scope: global affiliate ID or per-store identity.
• Currency strategy: native store currency or normalized reporting currency.
• Payout ownership: process payouts per store or centrally.

Attribution Considerations

• Always store store_id with click and conversion records.
• Use explicit campaign metadata for cross-store promotions.
• Prefer coupon mapping for cross-device and cross-domain reliability.

Compliance and Accounting Notes

• Keep store-level exports available for tax and audit needs.
• Validate payout and identity requirements per operating region.
• Document transfer-pricing or shared-cost rules if centrally managed.

Technical Checklist

1. Register and monitor webhooks for every connected store.
2. Validate OAuth and token lifecycle per store installation.
3. Include store_id in all exports, events, and APIs.
4. Test one full attribution and payout cycle per store before launch.