Tracking Clicks & Conversions

Attribution quality depends on clean link handling, dependable event ingestion, and clear rule precedence.

Enable Tracking via Shopify Extension

Sprusify tracking should be enabled through the Shopify theme app embed extension, not manual theme edits.

Open Theme Customizer for your active theme.
Go to App embeds.
Toggle Affiliate Tracking on.
Save.

Full setup steps are available in advanced-integrations/affiliate-tracking-app-embed.

Attribution Inputs

Referral links with affiliate parameters.
Affiliate coupon usage at checkout.
Order and refund webhook events.

Recommended Attribution Sequence

Record referral click and metadata.
Preserve attribution context through checkout.
Evaluate order against active campaign rules.
Create conversion in pending state.
Update conversion on refund, cancellation, or dispute events.

Rule Precedence to Define

Coupon versus link priority.
Last-touch versus first-touch behavior.
Attribution window expiration behavior.

Tracking Reliability Checklist

Query parameters survive redirects.
Cookies are set and readable where applicable.
Webhooks are verified and processed once.
Reconciliation jobs are running on schedule.

Diagnostic Workflow

Inspect click event for affiliate and timestamp.
Verify order event delivery and processing status.
Confirm campaign and window eligibility.
Re-run attribution if configuration changed.

Reporting Notes

Monitor click-to-conversion ratio by campaign.
Track unattributed orders as a quality metric.
Use coupon conversion share to measure cross-device impact.